Nice to meet you!
Mitsu K. Shah portrait shot
Photograph by Dr. Isha Shah

My background.

I'm an Interaction Designer from India with a background in Industrial Product Design. I have worked across multiple design disciplines on projects involving UX/UI Design, Visual Design, Product Development, System design, Social Innovation, and Research.

I have graduated from the National Institute of Design (NID), Ahmedabad in Product Design and completed my master's in Interaction Design at the Copenhagen Institute of Interaction Design (CIID), Copenhagen.

View my CV.

What I like about design.

Design is a part of my personality. From thinking about micro-interactions to zooming out and designing at systems level, a designer must bridge gaps and form connections between people and ideas, to create and bring to life beautiful interactions and experiences.
I also believe good design can’t be created in isolation and highly advocate the power of inter-disciplinary collaboration.

Who I am

I love to laugh, dance, practice Iyengar Yoga, and try to maintain a healthy Mountain—Forest—Beach balance. Being one with nature, through trekking in the Himalayas, or diving in the crystal clear, iridescent waters of the Andamans — everything I do is a meditative discovery.
I am passionate about hand-lettering notes and postcards, and am a compulsive GIF creator.
I often forget to take photographs to document my work (it's a work in progress), but one can find an extensive collection of animals, insects, plants and trees on my phone.
I love going for long walks, guzzling down beers, while (always) ogling at symmetry, and organising and arranging things at right angles.

Work Experience

  • DESIGN CONSULTANT
    2020 - Present;
    2016 - 2018
  • lead industrial designer
    & trainer
    Grau Bär Design Studio, India
    2017 - 2018;
    2014 - 2015
  • Principal designer
    & core team Member
    VeriProd Pvt. Ltd., India
    2015
  • (Industrial) Product designer
    Kompress India Pvt. Ltd., India
    2012 - 2014
  • Student Intern
    Ajay Shah Design Studio (ASDS)-
    Rubberband Products, India
    2010