Nice to meet you!
Mitsu K. Shah portrait shot
Photograph by Dr. Isha Shah

My background.

I'm a Multidisciplinary Designer from India with a background in Interaction Design and Industrial Product Design. I have worked on projects involving Product Development, Research, Design Strategy, UX/UI Design, Visual Design, System Design, and Social Innovation.

I have graduated from the National Institute of Design (NID), Ahmedabad in Product Design and completed my master's in Interaction Design at the Copenhagen Institute of Interaction Design (CIID), Copenhagen.

What I like about design.

Design is a part of my personality. From thinking about micro-interactions to zooming out and designing at systems level, a designer must bridge gaps and form connections between people and ideas, to create and bring to life beautiful interactions and experiences.
I also believe good design can’t be created in isolation and highly advocate the power of inter-disciplinary collaboration.

Who I am

I love to laugh, dance, practice Iyengar Yoga, and try to maintain a healthy Mountain—Forest—Beach balance. Being one with nature, through trekking in the Himalayas, or diving in the crystal clear, iridescent waters of the Andamans — everything I do is a meditative discovery.
I am passionate about hand-lettering notes and postcards, and am a compulsive GIF creator.
I often forget to take photographs to document my work (it's a work in progress), but one can find an extensive collection of animals, insects, plants and trees on my phone.
I love going for long walks, guzzling down beers, while (always) ogling at symmetry, and organising and arranging things at right angles.

Work Experience

    2020 - Present;
    2016 - 2018
  • lead industrial designer
    & trainer
    Grau Bär Design Studio, India
    2017 - 2018;
    2014 - 2015
  • Principal designer
    & core team Member
    VeriProd Pvt. Ltd., India
  • Product designer (Industrial)
    Kompress India Pvt. Ltd., India
    2012 - 2014
  • Full-time internship
    Ajay Shah Design Studio (ASDS)-
    Rubberband Products, India